Radiant Waxing
Book more. Cancel less. Grow faster.
What we
walked into.
Radiant Waxing had a booking problem disguised as a marketing problem. Their website looked fine but converted terribly. The booking flow required five clicks and a phone call. Online appointment requests had a 60% abandonment rate. Franchisees were buying their own Google Ads to compensate, creating brand confusion and bidding against each other in shared markets.
What we built.
We redesigned the entire digital presence around one metric: completed bookings. Every page, every button, every piece of content was evaluated against whether it moved someone closer to a confirmed appointment. We cut the booking flow from five steps to two.
The franchise ad program was centralized. We shut down rogue franchisee campaigns, consolidated budgets, and built a location-level paid media program with geographic exclusions so locations never competed against each other. Each studio gets its own budget with corporate oversight.
Local SEO focused on service-specific landing pages. Not just "waxing near me" but "Brazilian wax [city]", "eyebrow wax [neighborhood]", and "full body wax appointment [zip code]". Every location got 12+ service pages targeting real booking intent.
What we shipped.
Two-Click Booking Flow
Eliminated the five-step booking process that was killing conversions. Service selection and time slot on one screen, confirmation on the next. Done.
Centralized Franchise Ad Program
Shut down 30+ rogue ad accounts. One program, one budget allocation, one reporting structure. Franchisees stopped bidding against each other overnight.
Service-Specific SEO Pages
Every location got landing pages targeting specific waxing services by neighborhood. Twelve pages per location, each targeting real booking intent with unique content.
Automated Appointment Reminders
Email and SMS confirmation flow reduced no-shows by 22%. Integrated with the booking system so nothing falls through the cracks.
