Programmatic Advertising
Your franchise
has 40 markets.
Stop buying them
like one.
Programmatic display, connected TV, native, and geo-fence campaigns, built market by market, with consolidated reporting across every location you operate.
The Media Mix
Four formats.
One campaign logic.
Each format reaches a different moment in the decision process. Select one to see how it works and why it belongs in a coordinated franchise campaign.
Illustrative example, editorial display placement
Illustrative example, connected TV pre-roll placement
Illustrative example, native sponsored content placement
Illustrative example, competitor geo-fence targeting
Display placements build brand presence across editorial environments where your audience already reads, watches, and browses.
- 01Audience first, placement second.We define who we are reaching before we identify where. Publisher selection follows audience availability, not rate card position.
- 02Viewability floor on every buy.Ads that are never seen are not useful impressions regardless of CPM. We set minimum viewability thresholds before a dollar is spent.
- 03Category exclusions before launch.Content adjacency matters. We block incompatible categories at the start of a campaign, not after a complaint arrives.
CTV reaches audiences who have left linear television and cannot be targeted through traditional broadcast buys.
- 01Streaming inventory, not cable remnants.We buy across premium streaming platforms, not the bottom-tier OTT remnant inventory that gets labeled CTV by agencies who do not distinguish between them.
- 02Completion rate, not click-through.CTV ads are not clicked, they are watched. We optimize toward full-video completion, not a metric borrowed from display.
- 03Frequency coordinated with display.We manage caps across both channels together so the same household is not over-served on two screens from the same campaign.
Native ads appear within editorial content streams where banner blindness is highest. They earn attention rather than interrupt for it.
- 01Creative quality determines performance.Native performance is driven by headline and image, not placement. We test multiple combinations and optimize toward the lowest cost-per-click.
- 02Honest labeling. Always.Every native placement is labeled Sponsored. We do not obscure the commercial nature of the content.
- 03Mid-funnel, not cold awareness.Native works best when the audience already knows a category. We use it for prospects actively researching, not for cold reach.
Geo-fence campaigns serve ads to people within a defined radius of a specific location, a competitor, an event, or a trade area.
- 01Used surgically, not by default.A geo-fence around a competitor draws a specific type of attention. We recommend it when there is a clear rationale, not as a generic tactic.
- 02Radius is a deliberate choice.A 0.25-mile radius targets a very different population than a 2-mile radius. We set distances based on campaign objective, not convenience.
- 03No individual tracking.Geo-fence campaigns use anonymous device-level signals. We do not build persistent profiles of specific individuals or cross-reference PII.
How We Work
Programmatic buying requires judgment.
Automation handles execution.
The technology is a commodity. What a campaign does with it is not. Here is how CyberMark makes the decisions that matter before a dollar is committed.
Inventory selection
We do not buy all available inventory and optimize from there. Before a campaign launches, we define which publisher categories are appropriate, which are excluded, and what quality signals a domain must meet to receive spend.
Audience definition
Franchise audience targeting is built from geographic trade areas, behavioral signals appropriate to the category, and contextual environments. We define the audience before selecting a channel, not the reverse.
Budget allocation
Channel mix is determined by campaign objective and audience behavior, not by what produces the most impressions at the lowest CPM. We distribute spend across formats on a defined cadence and have authority to reallocate when performance warrants it.
Performance Review
We report what
the data actually shows.
Programmatic cannot be measured with the same metrics as direct-response search. We are transparent about what each number means, what it does not, and how attribution is modeled.
Brand safety
Every campaign runs with active category exclusions. We review placement reports and remove domains that generate brand-risk signals, including made-for-advertising sites, high bounce-rate domains, and content that conflicts with your standards.
- Category block lists maintained per campaign
- Monthly domain-level placement review
- Viewability threshold applied at the ad server
What we measure
We track impressions, viewability rate, click-through rate, cost-per-result, and video completion rate where applicable. For franchise clients, we report at both the individual location level and the system roll-up. Attribution is modeled, and we are explicit about that.
- Viewability rate, not raw impressions
- Cost-per-result by channel and format
- Location-level reporting for franchise clients
Optimization cadence
Campaigns are reviewed weekly. Budget reallocation, audience adjustments, and domain exclusions do not require a formal review cycle, our team has operational authority to act on performance signals between reporting periods.
- Weekly performance review per campaign
- In-flight budget reallocation authority
- Monthly report with observations and next actions
Programmatic works better alongside these.
Google Ads
Programmatic drives awareness. Google Ads captures the search intent it creates. Managed together, the two channels share audience data and provide a more complete attribution picture.
YouTube Ads
YouTube pre-roll and programmatic connected TV compete for overlapping streaming inventory. Coordinating them prevents budget collision and reinforces your message across screens.
Facebook Advertising
Visitors who see a display ad but do not convert can be retargeted on Meta. CyberMark coordinates the pixel configuration and audience strategy across both channels.