Conflicting records
are undermining
every location
you operate.
Every directory, map app, and data aggregator holds its own version of your name, address, and phone. When those versions disagree, local rankings fall and customers get sent to the wrong number or address. We find every conflict and fix it.
Scottsdale, AZ 85251
Choose a discrepancy.
See how we trace it.
Select a conflict type. See the approved record, where conflicting versions appear across directories, and what CyberMark does about it.
Approved source record
Where the old number still appears
What CyberMark investigates
- Identify every directory still showing the old number
- Push correction through data aggregators (cascades to 200+ platforms)
- Submit manual corrections on directories that bypass aggregators
- Monitor propagation — some publishers take 4–8 weeks
- Flag entries that have not updated after 90 days and follow up
Publisher review timelines vary. We track and follow up. We do not control when a directory approves a submitted change.
Approved source record
Address versions found across directories
What CyberMark investigates
- Compare each directory record against the approved address verbatim
- Flag misspellings, missing suite numbers, and outdated unit numbers separately
- Correct aggregator records first — cascades to hundreds of downstream directories
- Submit manual corrections to directories that bypass aggregators
- Monitor until every record matches the approved format exactly
Address formatting varies by directory. We reconcile to the approved record — not just close enough.
Approved primary listing
Duplicate entries found at this address
What CyberMark investigates
- Identify every listing variant at the same address across directories
- Determine which listing is the approved primary (claimed, accurate data)
- Submit merge or suppression requests on duplicate entries
- Claim unclaimed duplicates where ownership can be established
- Monitor — some publishers require weeks to process suppression requests
Not every duplicate can be deleted on demand. Some directories have no owner suppression path. We document these and work with what each platform allows.
The audit starts
before you ask.
We scan every location in your network across 70+ directories and the four major data aggregators. Every deviation from your approved source record gets flagged — wrong phone, misspelled street, missing suite number, outdated address, unclaimed duplicate.
Most franchise brands discover conflicts on listings they did not know existed — from scraped data, previous tenants, or aggregator errors that propagated years ago and were never corrected.
One correction.
Hundreds of directories.
The four major data aggregators — Data Axle, Foursquare, Neustar Localeze, and Factual — feed business data to hundreds of downstream directories, apps, and mapping platforms. Correcting the aggregator record cascades the fix across the ecosystem.
Directories that do not accept aggregator updates receive manual submissions. Both paths run simultaneously so no directory waits on the other.
Record
Two listings for the same
location is one too many.
Duplicate listings split your reviews, confuse map rankings, and send customers to the wrong phone number or address. They are common at addresses that previously housed another business, or anywhere a scraped record survived a move.
We identify every duplicate in your network, submit suppression requests, and work through the manual exceptions that automated tools cannot handle.
Third-party scrapers
never stop.
Neither do we.
Data accuracy is not a one-time project. Scrapers overwrite corrections. User edits introduce new errors. Aggregators push outdated records from sources you cannot see. Without ongoing monitoring, the conflicts you fixed today come back.
We run continuous monitoring for every location in your network, catch new conflicts as they appear, and correct them before they affect rankings.
Every new location needs
a clean record before launch.
Citation management and new location setup are two phases of the same work. The sequence below shows how a new location moves from approved source data through submissions, propagation, and into an active monitored profile.
Establish the source record
Collect the approved business name, address, phone, hours, categories, and description. This becomes the reference for every submission that follows.
Clear the address history
If the address had a previous occupant, audit and suppress every legacy listing before submitting new data. Skipping this step is how conflicts begin from day one.
Seed the aggregators
Submit to Data Axle, Foursquare, Neustar Localeze, and Factual. These four push your data to hundreds of downstream directories and map platforms.
Submit priority directories manually
Google Business Profile, Apple Maps, Bing Places, Yelp, Facebook, and industry-specific directories get individual submissions and verification.
Monitor for 90 days
Track propagation, catch errors from aggregator lag, and correct mismatches as they appear. After 90 days, the location enters ongoing citation management.
Ready to find what's wrong
with your citation profile?
Tell us how many locations you operate.
Citations work better connected.
Local Listings Distribution
Citation management is about accuracy and conflict resolution. Local listings distribution is about reaching the full range of publishers your customers use.
Google Business Profile
Your GBP is your most visible citation. Keep it aligned with everything we manage across the directory ecosystem.
Local SEO Management
Citations are a core local ranking signal. They work at full strength when paired with a complete local SEO program for your network.