Google doesn't trust your business data.
One wrong address tanks a location's rankings. NAP consistency is the foundation of local search trust. We monitor and manage your franchise citations across 70+ directories so every location shows the right information, everywhere.
Your listings are rotting while you read this.
Every time a location opens, closes, moves, or changes its phone number, citation data goes stale. Third-party scrapers overwrite your corrections. Aggregators push outdated data. Duplicate listings appear from nowhere. For a franchise with dozens or hundreds of locations, this problem compounds daily.
We stay on top of it. Continuous monitoring, proactive corrections, and aggregator-level updates that keep your citation profile accurate and authoritative across the entire directory ecosystem.
Every directory. Every data point. Every location.
NAP Consistency Monitoring
Continuous monitoring of your Name, Address, and Phone data across the directory ecosystem. We catch inconsistencies before they impact your local rankings.
Data Aggregator Distribution
We push accurate business data through the four major data aggregators that feed hundreds of directories, apps, and mapping platforms. One update flows everywhere.
Manual Directory Submissions
Top-tier directories require manual submissions and verification. We handle the process for every location, including industry-specific and local directories that aggregators miss.
Duplicate Suppression
Duplicate listings confuse search engines and customers. We identify and suppress duplicates across your network to keep your citation profile clean.
Change of Information Updates
When a franchise location moves, changes its phone number, or rebrands, we update every citation across the entire directory ecosystem.
Citation Health Reporting
Monthly citation health scores for every location. Accuracy rates, directory coverage, and issue tracking so you always know where your listings stand.
How we keep your data bulletproof.
Audit the Ecosystem
We scan 70+ directories for every location in your network. Every wrong phone number, old address, and duplicate listing gets flagged.
Correct the Data
Aggregator-level corrections that cascade across hundreds of platforms. Manual fixes for directories that do not accept automated updates.
Suppress Duplicates
Duplicate listings get identified and killed. One clean, accurate listing per location per directory. No exceptions.
Monitor Continuously
Third-party scrapers and user edits re-introduce errors constantly. We monitor and correct on an ongoing basis so your data stays clean.
Citations work better connected.
Local Citations Setup
New franchise location? Start with a complete citation build before ongoing management kicks in.
Google Business Profile
Your GBP is your most important citation. Keep it aligned with the rest of your directory ecosystem.
Local SEO Management
Citations are a core local ranking signal. They work best when paired with a full local SEO strategy.
What franchise CMOs want to know.
What is a citation and why does it matter?
A citation is any online mention of your business name, address, and phone number. Citations appear on directories like Yelp, Yellow Pages, Apple Maps, and hundreds of other platforms. Search engines use citations as a trust signal. Consistent, accurate citations across many directories reinforce that your business is legitimate and located where you say it is. Inconsistent citations erode that trust and hurt your local rankings.
How many directories do you manage citations on?
We manage citations across 70+ directories and data sources, including the four major data aggregators (Data Axle, Foursquare, Neustar Localeze, and Factual) that feed hundreds of additional platforms. The exact directory mix is tailored to each franchise brand based on industry and geographic relevance.
What happens when a franchise location changes its address?
We execute a full change-of-information update across every directory and data aggregator for that location. This includes updating the old listings, submitting new data, suppressing any outdated entries that persist, and monitoring the rollout until the new information is consistent across the ecosystem.
How is citation management different from citation setup?
Citation setup is the initial build for a new franchise location, getting it listed on all relevant directories for the first time. Citation management is the ongoing work: monitoring accuracy, pushing updates, suppressing duplicates, and maintaining consistency as the directory ecosystem changes. Both are part of localVANTAGE.