Your Google profiles are a liability. We make them an asset.
Half-built profiles, outdated photos, unanswered reviews. Your franchise GBPs are the first thing customers see — and right now they are driving people to competitors. We fix that at scale.
46% of Google searches have local intent.
When someone searches for your service near them, Google shows the map pack first. If your franchise location is not optimized, you are invisible to nearly half of all searches. That is real revenue walking to your competitor down the street.
We manage GBP at franchise scale. Every location gets the attention it needs to rank in the map pack and convert searchers into customers. Not eventually. Now.
Complete profile management for franchise systems.
Profile Optimization
Complete GBP setup and optimization for every location. Categories, attributes, descriptions, and service areas configured for maximum map pack visibility.
- Primary & secondary category strategy
- Attribute and service area mapping
- Keyword-aligned business descriptions
Photo & Media Management
Professional photos, virtual tours, and branded imagery uploaded and maintained across every location. The profiles with the most photos get 42% more direction requests.
- Branded cover and logo assets
- Interior, exterior, and team photos
- Regular media refresh cadence
Google Posts & Updates
Regular posts with promotions, events, and updates that keep your profiles active. Fresh content signals relevance to Google and gives searchers a reason to engage.
- Weekly post publishing
- Offer and event promotion
- CTA-driven post strategy
Review Management
Review monitoring, response workflows, and reputation strategy. Turn customer feedback into a competitive advantage at every location.
- Real-time review alerts
- Brand-voice response templates
- Sentiment trend reporting
Q&A Management
Proactive Q&A population and monitoring. Control the narrative before competitors or random users answer questions about your business.
- Pre-seeded FAQ answers
- Competitor answer monitoring
- Weekly Q&A audits
Performance Reporting
Monthly reporting on impressions, actions, calls, direction requests, and website clicks. Data at the location level and rolled up system-wide.
- Location-level dashboards
- System-wide trend analysis
- Competitive benchmarking
How we take over your GBP program.
GBP Audit & Cleanup
We audit every location profile for accuracy, completeness, and competitive positioning. Duplicates get suppressed, suspensions get resolved, and gaps get filled.
Category & Attribute Strategy
The right category mix determines which searches trigger your listing. We analyze competitor categories, search volume, and relevance to build the optimal category stack per location.
Review Velocity Programs
We build systems that generate consistent review flow at every location. Not fake reviews — real customer feedback at a pace that moves the needle on rankings.
Local Post Publishing
Weekly Google Posts with localized content, offers, and CTAs. Most franchise GBPs are ghost towns. Yours will not be.
Suspension Resolution
GBP suspensions can kill a location overnight. We handle verification, reinstatement, and the bureaucratic grind of dealing with Google support at scale.
GBP is one piece of local visibility.
Local Listings Management
Consistent business data across 67 directories reinforces your GBP authority and map pack rankings.
Answer Engine Optimization
GBP data feeds into AI search results. Optimized profiles help AI systems recommend your franchise locations.
Profile questions. Direct answers.
Why is Google Business Profile important for franchises?
GBP is the single most important local search asset for franchise locations. It drives map pack visibility, provides direct customer actions like calls and directions, and feeds data to AI search tools. An unoptimized GBP is leaving customers and revenue on the table.
Can you manage GBP for hundreds of locations?
Yes. We manage Google Business Profiles at enterprise scale using systematic processes and technology. Every location gets individual attention within a scalable framework that maintains consistency across your entire network.
How do you handle franchise review management?
We monitor reviews across all locations, provide response templates that maintain brand voice, flag negative reviews for immediate attention, and build strategies to generate more positive reviews. Corporate gets visibility into sentiment trends across the system.
Do you handle GBP suspensions and verification?
We do. From initial verification of new locations to resolving suspensions and dealing with duplicate listings, we handle the administrative complexity that comes with managing GBP at franchise scale.
How quickly can you optimize all our locations?
A full GBP optimization rollout across a franchise system typically takes 4 to 8 weeks depending on location count and current profile state. We prioritize high-impact locations first and work systematically through the entire network.