Wrong number. Wrong address. Wrong everything.
Right now, one of your franchise locations has the wrong phone number on Yelp, an old address on Apple Maps, and a duplicate listing on Bing. You just do not know which one. We do.
Your listings are decaying right now.
Every day, data aggregators push stale information, third-party scrapers overwrite your corrections, and directories auto-generate listings with incorrect data. For a franchise with dozens or hundreds of locations, this problem scales fast. A single incorrect phone number means lost calls. A wrong address means lost foot traffic. Multiply that across your network and the revenue impact is real.
Local listings management is not a set-it-and-forget-it task. It requires continuous monitoring, proactive correction, and systematic processes that work at franchise scale.
What we manage for every location.
NAP Consistency Audits
We audit your Name, Address, and Phone data across every directory in the ecosystem. Inconsistencies get flagged, prioritized, and corrected before they erode your local rankings.
- Full ecosystem scan across 67 directories
- Priority-ranked correction queue
- Before/after accuracy scoring
Citation Building
New location launches and existing gaps filled with accurate citations. Data aggregator submissions, manual directory claims, and industry-specific listings.
- New location launch packages
- Industry-specific directory targeting
- Aggregator-first distribution strategy
Duplicate Suppression
Duplicate listings confuse customers and split your ranking signals. We find and suppress duplicates across all directories to consolidate your local authority.
- Automated duplicate detection
- Manual suppression and merge requests
- Ongoing duplicate monitoring
Ongoing Monitoring
Directories change, scrapers overwrite data, and third parties introduce errors. We monitor your listings continuously and correct issues before they compound.
- Weekly automated scans
- Real-time alert triggers
- Proactive error correction
Data Aggregator Management
We push accurate data through the four major aggregators that feed hundreds of downstream directories, apps, and mapping platforms. One update cascades everywhere.
- Neustar Localeze, Foursquare, Data Axle, Factual
- Cascading update management
- Downstream verification checks
How we clean up your listings ecosystem.
Ecosystem Audit
We scan every directory, aggregator, and mapping platform for each location. You get a full picture of where your data is wrong, missing, or duplicated.
Priority Corrections
High-impact directories get fixed first. Google, Apple Maps, Bing, Yelp, Facebook — the platforms that actually drive traffic and feed ranking signals.
Aggregator Submissions
We push clean data through the four major aggregators so corrections cascade to hundreds of downstream directories automatically.
Duplicate Suppression
We find and kill every duplicate listing that is splitting your ranking signals and confusing customers. One location, one listing, everywhere.
Ongoing Monitoring
Listings decay. Scrapers overwrite corrections. New duplicates appear. We catch it all before it costs you rankings or customers.
Location Change Management
When locations move, rebrand, or change phone numbers, we execute the full update across every directory and aggregator in the ecosystem.
Listings work best with a full SEO foundation.
Google Business Profile
Your GBP is your most important listing. Consistent directory data reinforces GBP authority and map pack rankings.
Answer Engine Optimization
Accurate listings data feeds into AI search results. Clean citations help AI systems recommend your franchise locations with confidence.
Listings questions. Straight answers.
Why does NAP consistency matter for franchise SEO?
Search engines use your Name, Address, and Phone data across directories as a trust signal. When your NAP is consistent everywhere, Google trusts that your business is legitimate and located where you say it is. Inconsistent data creates confusion, erodes trust, and directly hurts your local rankings.
How many directories do you manage listings on?
We manage listings across 67 directories including Google, Apple Maps, Bing, Yelp, Facebook, Yellow Pages, Foursquare, and dozens of industry-specific and local directories. The exact mix is tailored to your franchise brand based on industry and market relevance.
What happens when a franchise location moves or changes phone numbers?
We execute a full change-of-information update across every directory and data aggregator for that location. Old listings get updated, new data gets submitted, outdated entries get suppressed, and we monitor the rollout until the correct information is consistent across the entire ecosystem.
How is this different from just claiming listings manually?
Claiming listings is step one. Managing them at franchise scale is a different discipline entirely. Data decays, aggregators push stale information, scrapers overwrite your corrections, and duplicates appear from nowhere. Without ongoing management, your citation profile degrades within months.
Can you handle listings for hundreds of franchise locations?
Yes. Our processes and technology are built for enterprise-scale franchise brands. Whether you have 50 locations or 500, every location gets individual attention within a systematic framework that maintains consistency across your entire network.