WEBSITE DESIGN, PHOENIX, AZ

Franchise design this sharp
doesn't come from a template.

Dated layouts, buried phone numbers, and no clear call to action. Visitors leave in seconds. If your website isn't generating leads, the design is the problem, and it's fixable.

Talk to our teamSee the work

Squarespace templates and Wix themes all look the same. When your website looks like every competitor in your space, you disappear. We build from blank canvas, every layout, every interaction designed around what your customers need to do.

SELECTED WORK

The work speaks
for itself.

01Indoor Adventure Parks

Slick City Action Park

The challenge

Launching a national brand with no digital presence.

Slick City was opening locations across the country with no website, no SEO foundation, and no unified digital brand. Every location needed its own web presence while sharing a consistent identity. The site had to convert visitors into bookings from day one.

What we did
  • Built a scalable multi-location architecture with shared brand system and unique local pages per park
  • Designed conversion-first layouts with booking as the primary CTA on every page
  • Structured on-page SEO for each location from the ground up, titles, content, schema, and internal links
3.7×
Organic Traffic GrowthAcross all locations within the first year of operation
02Entertainment & Experience

iSmash USA

The challenge

A category-defining experience. A forgettable website.

iSmash, the rage room and smash room franchise, had an energy that no competitor could match and a website that looked like every other generic entertainment venue. The experience sold itself in person. Online, it disappeared. Franchise inquiries were buried. Booking was hard to find.

What we did
  • Rebuilt the site around the brand's high-energy identity, dark, bold, and visceral, to match what customers experience in person
  • Restructured navigation to surface franchise inquiry and booking as co-equal primary actions
  • Built a scalable location page architecture to support continued national expansion without redesign
20+
U.S. LocationsFranchise platform built to scale as the brand expands
03Children's Outdoor Adventure

Hawks Kids

The challenge

An outdoor adventure brand that deserved better than a template.

Hawks Kids helps children explore the outdoors through guided adventure programs. The brand had a clear mission and a lot of enthusiasm, but a website that looked like every other youth program. Nothing communicated the sense of discovery that the program actually delivers.

What we did
  • Designed a visual identity system that captures outdoor adventure, bold imagery, purposeful color, and layouts built for parents researching their next family decision
  • Structured the site around program discovery and enrollment as the primary conversion path
  • Created a scalable franchise page system so each location tells its own story within a consistent brand
Built
From Brief to LiveFull brand and digital system built from zero, no legacy debt
HOW WE THINK

One site.
Four design decisions.

Slick City Action Park needed a website that could scale from zero to 14 markets in 18 months. Here's how we thought through four of the core design decisions.

01 / CONVERSION PATH

Every page ends with one clear action.

Most franchise websites bury the phone number in the footer and call it done. We map the primary conversion action for each page, booking a session, finding a location, getting a quote, and design every element around moving visitors toward it. The Slick City hero has one headline, one subhead, and one button. Nothing competes with the booking CTA.

02 / RESPONSIVE STRUCTURE

Designed at 390px first. Scaled up from there.

Over 70% of Slick City's search traffic comes from mobile. We designed every layout starting at 390px viewport width and then scaled up, not the other way around. Touch targets are at least 48×48px. Navigation collapses to a single tap. The booking flow removes every non-essential field on small screens.

  • Touch targets: minimum 48×48px throughout
  • Thumb-zone navigation placement on mobile
  • Simplified booking form at mobile breakpoint
03 / BRAND SYSTEM

Typography, color, and spacing locked before layout begins.

Before designing a single page, we establish a constrained design system: one display typeface (Space Grotesk), one body typeface (Manrope), a five-color palette anchored to the brand's primary green, and a spacing scale that keeps every layout consistent. When Slick City adds a new location page, it looks like the rest of the site because the system enforces it.

Space Grotesk, DisplayManrope, BodyJetBrains Mono, Labels
04 / ACCESSIBILITY

Accessibility is built into structure, not applied as a checklist.

We start with semantic HTML, correct heading hierarchy, landmark regions, and form labels, before any visual styling is applied. Color contrast meets WCAG 2.1 AA across all text sizes. Focus states are visible by design, not an afterthought. All interactive elements are operable by keyboard.

<header role="banner">
<nav aria-label="Main navigation">
<main id="main">
<h1>Slick City Action Park</h1>
Text #080028 on #06F7017.2 : 1, WCAG AA ✓
OUR PROCESS

How we build
a website.

Four phases. No shortcuts. No guesswork. Every engagement follows the same structure because it works.

01Discovery & Audit

We study your current site, your competitors, and your customers. What's working. What's costing you leads. Where the gaps are.

Discovery BriefCyberMark Process
  • Who is your primary customer?
  • What action should they take on page 1?
  • What does your competitor's site do well?
  • Where are leads currently coming from?
  • What content is outdated or missing?
  • What integrations are required?
02Architecture & Wireframes

Sitemap, content hierarchy, user flows. We map every journey before picking a font or a color. Structure drives design.

Site ArchitectureCyberMark Process
Home
Location
Services
Contact
Booking
Thank You
03High-Fidelity Design

Pixel-perfect mockups for every key page. Two rounds of revision included. You see exactly what your site will look like before development begins.

Design SystemCyberMark Process
Display Heading
Body text, Manrope 17px/1.7
LABEL, UPPERCASE 11PX
Book now →
04Prototype & Handoff

Clickable prototype you can test before a line of code is written. Then a clean handoff with every spec, asset, and interaction documented.

Dev HandoffCyberMark Process
  • Component specifications
  • Animation notes & timing
  • Asset exports (SVG, WebP, @2x)
  • Design token map
  • Responsive breakpoint notes
  • Accessibility requirements
DESIGN IMPACT

Numbers from real client work.

3.7×Organic traffic growthSlick City, year one across all locations
2.3×Website sessionsJust Love Coffee, after platform migration
156%Local search visibilityJust Love Coffee, year-over-year impressions
47%Revenue from digitalSlick City, digital share of revenue, year one

Design is the start. Not the finish.

CyberMark

Build it right

Your design becomes a fast, accessible, SEO-ready website. Custom code that performs in production.

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CyberMark

Keep it online

Managed hosting with global CDN, automatic SSL, and 99.99% uptime. Your site stays fast and secure.

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DESIGN FAQ

Questions about website design.

YOUR NEXT CHAPTER STARTS HERE

Your website should work
as hard as you do.

Talk to our design team about a website that looks sharp and actually generates business.

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