Position zero in Google. Pay only when the phone rings.
Local Service Ads sit above every other ad on the page. Google Guaranteed and Google Screened badges. Pay-per-lead pricing. The only problem: getting 50+ franchise locations verified without losing your mind. We solved that.
Verification at scale is where franchises stall.
Getting one location through the Google Guaranteed verification process is manageable. Getting your entire franchise system verified requires managing background checks, license documentation, insurance verification, and ongoing compliance for every single location. Most franchise brands start the process, hit the paperwork wall, and give up with 12 locations verified out of 80.
We handle the entire pipeline. Documentation gathering, verification submissions, dispute resolution, and ongoing compliance monitoring. Your locations get verified. Your team does not get buried in administrative hell. And once verified, each location sits at the top of Google search in its market.
Local Service Ads management that actually scales.
Multi-Location Verification Pipeline
Getting one location Google Guaranteed is easy. Getting 150 locations verified requires a system. We manage the entire enrollment pipeline — background checks, license documentation, insurance verification, and ongoing compliance for every location in your franchise system.
- Batch documentation gathering
- Parallel verification submissions
- Ongoing compliance monitoring
Lead Quality Management
Not every LSA lead is a good lead. We monitor lead quality, dispute invalid leads for refunds, and optimize targeting to attract the prospects that actually convert. Your locations stop wasting time on spam calls and wrong-number leads.
- Invalid lead dispute and refund recovery
- Lead quality scoring per location
- Targeting refinement based on lead data
Review-Driven Ranking Strategy
LSA rankings depend heavily on reviews. You cannot bid your way to the top. We integrate review generation into your LSA strategy so each location builds the social proof that drives LSA visibility and sustained lead volume.
- Review generation campaigns per location
- Rating monitoring and response management
- Review velocity tracking
Location-Level Budget Control
Weekly budgets tuned per location based on demand, competition, and conversion rates. High-demand markets get more budget automatically. Slow markets do not bleed cash. Every dollar allocated where it produces the most leads.
- Market-specific budget allocation
- Performance-based auto-adjustment
- Co-op fund support
Full Local Service Ads management at franchise scale.
Google Guaranteed Setup
Background checks, license verification, and insurance documentation for every franchise location. We handle the entire verification process so each location earns the Google Guaranteed badge.
Google Screened Setup
For professional service franchises. License and credential verification that earns the Google Screened badge and positions your locations above traditional search ads.
Multi-Location Enrollment
Enrolling one location is straightforward. Enrolling 50 or 200 requires a system. We manage the enrollment pipeline, documentation, and verification at scale.
Budget and Bid Management
Location-level budget control with bid strategies tuned to each market. Maximize lead volume in high-demand areas. Control costs in competitive markets.
Lead Quality Monitoring
Active monitoring of every lead. Invalid leads disputed for refunds. Targeting refined based on lead quality data. Your locations only pay for real prospects.
Review Integration
LSA rankings depend on reviews. We integrate review generation into your LSA strategy so each location builds the social proof that drives visibility.
LSA performs best with a full local strategy.
Google Ads
LSAs at position zero. Google Ads below them. Your franchise dominates the entire top of the search results page in every local market.
Microsoft Ads
Google Guaranteed on Google. Search campaigns on Microsoft. Full search engine coverage across every platform your franchise audience uses.
Facebook Advertising
LSAs capture high-intent search demand. Facebook builds awareness that feeds that demand. Two channels that compound each other in every franchise territory.
Local Service Ads questions your operations team needs answered.
What makes Local Service Ads different from regular Google Ads?
LSAs appear at the very top of Google search results, above traditional paid ads and organic listings. They feature your business name, reviews, and a Google Guaranteed or Google Screened badge. You pay per lead, not per click. That means you only pay when a potential customer actually contacts your location — not when someone accidentally clicks your ad.
What is the difference between Google Guaranteed and Google Screened?
Google Guaranteed is for home service businesses like HVAC, plumbing, and cleaning. Google backs the work with a money-back guarantee up to $2,000. Google Screened is for professional services like legal, financial, and real estate. Both badges require background checks and verification, and both place your ads above everything else in search.
How much do Local Service Ads actually cost?
LSAs operate on a pay-per-lead model. Costs range from $7 to $48 per lead depending on your service category and market. You set a weekly budget per location, and Google serves ads until that budget is reached. Invalid leads get disputed for refunds. The cost-per-acquisition is typically 34% lower than traditional PPC for the same service categories.
Why do most franchises stall at LSA enrollment?
Because enrolling 50+ locations means managing 50+ background checks, 50+ sets of license documentation, 50+ insurance verifications, and ongoing compliance for all of them. Individual franchisees do not have the bandwidth. Corporate does not have the process. We handle the entire pipeline so your system gets verified without burying anyone in paperwork.
How do Local Service Ads rank?
LSA rankings are based on proximity to the searcher, review score and volume, responsiveness to leads, and business hours. Unlike traditional Google Ads, you cannot bid your way to the top. Consistent lead follow-up and strong reviews are what drive sustained LSA visibility. That is why our approach integrates review generation directly into the LSA strategy.