Your competitors ignore Bing. Their loss. Your opportunity.
40 million desktop searchers. Higher household incomes. 23% to 38% lower CPCs. And the only search platform with LinkedIn audience targeting. Microsoft Ads are the most underpriced inventory in franchise advertising.
Every franchise pours budget into Google. Almost none touch Microsoft.
Most franchise brands dump their entire paid search budget into Google and never look sideways. That leaves a high-value audience sitting on Bing, Yahoo, and AOL with less competition and lower costs. These are not fringe users. They are Windows default searchers, corporate desktop users, and an older demographic with higher disposable income.
We position Microsoft Ads as a strategic complement to Google. Same intent-based advertising model. Different audience. Lower auction pressure. Better cost efficiency. For franchise systems that want to maximize every advertising dollar, ignoring Microsoft is leaving money on the table.
Capabilities Google literally cannot offer.
LinkedIn Profile Targeting
The only search platform with native LinkedIn audience data. Target by job title, industry, and company size directly through your search campaigns. For franchise brands selling to professionals or business owners, this changes the game.
- Job title and industry targeting
- Company size segmentation
- Layer LinkedIn data onto search campaigns
Microsoft Audience Network
Native ads placed across MSN, Outlook, Microsoft Edge, and premium publisher sites. Brand awareness and retargeting across the Microsoft ecosystem where your audience reads news, checks email, and browses content.
- Premium publisher placements
- Native ad formats that blend in
- Cross-device retargeting
Import, Then Optimize
We do not just copy your Google campaigns and call it done. We import the structure as a starting point, then rebuild bids, budgets, and targeting specifically for the Microsoft auction. Different platform, different audience, different strategy.
- Google campaign structure as foundation
- Microsoft-specific bid optimization
- Audience behavior adjustments
Multi-Location Account Architecture
The same franchise-first account structure we build on Google, adapted for Microsoft. Dedicated campaigns per location, territorial targeting, and corporate-level reporting across the entire system.
- Location-level campaign isolation
- Territorial geo-targeting
- Unified cross-platform reporting
Full Microsoft Ads for franchise systems.
Bing Search Campaigns
Keyword-targeted ads on Bing, Yahoo, and AOL search. The same intent-based advertising as Google, reaching a demographic that skews older, wealthier, and more likely to convert.
Microsoft Audience Network
Native ads placed across MSN, Outlook, Microsoft Edge, and premium publisher sites. Brand awareness and retargeting across the Microsoft ecosystem.
LinkedIn Profile Targeting
Target by job title, industry, and company size directly through Microsoft Ads. The only search platform with native LinkedIn audience data.
Shopping Campaigns
Product-level advertising on the Microsoft Shopping Network. Lower competition means lower CPCs and better ROAS for franchise brands with inventory.
Local Extensions
Location extensions, call extensions, and local inventory ads that drive foot traffic and calls to each franchise location through the Microsoft network.
Cross-Platform Attribution
Unified reporting that shows how Microsoft Ads complement your Google Ads performance. Full attribution across both search platforms for every franchise location.
Microsoft Ads pair with a broader search strategy.
Google Ads
Google captures the majority of search volume. Microsoft captures the rest at lower cost. Together they cover the full search landscape for your franchise.
Local Service Ads
Google Guaranteed badges at the top of search results. Combined with Microsoft Ads, your franchise dominates every search engine your audience uses.
Facebook Advertising
Search captures demand. Social creates it. Microsoft Ads plus Meta advertising covers both sides of the funnel across every franchise market.
The channel your agency never mentioned.
Why should a franchise bother with Microsoft Ads?
Because 40 million desktop searchers use Bing, Yahoo, and AOL that Google does not reach. The audience skews older, wealthier, and more likely to be decision-makers. CPCs are typically 23% to 38% lower than Google. For franchises, that is a high-value audience at a lower cost per acquisition that your competitors are ignoring.
How much cheaper are Microsoft Ads compared to Google?
Most franchise verticals see CPCs that are 23% to 38% lower on Microsoft Ads compared to Google. Less competition in the auction means your budget goes further. The tradeoff is lower volume, which is why we position Microsoft as a strategic complement to Google, not a replacement.
Can you just import our Google campaigns?
We can, but we will not stop there. We import your Google Ads campaign structure as a starting point, then optimize specifically for the Microsoft platform. Bid adjustments, audience targeting, and budget allocation are all tuned for the different auction dynamics and user behavior. A straight import without optimization is wasted effort.
What is LinkedIn Profile Targeting and why does it matter?
Microsoft Ads is the only search platform that lets you layer LinkedIn audience data onto your campaigns. Target by job title, industry, company size, and more. For franchise brands targeting business owners, executives, or franchise development leads, this is targeting Google literally cannot offer.
Does Microsoft Ads support local franchise targeting?
Yes. Location targeting, radius targeting, and location extensions work the same way as Google. Each franchise location gets dedicated geo-targeting and local ad extensions that drive calls, direction requests, and website visits. The setup mirrors your Google architecture for consistency.