Your Google campaigns are already 90% of the way there.
Every keyword. Every intent group. Every conversion signal. Your Google Ads account is the foundation. Microsoft Ads runs the same strategy on a second search engine, reaching 40 million searchers Google never touches, at 33% lower cost.
One architecture.
Two search engines.
Your Google Ads structure is the starting point. Microsoft Ads branches from the same foundation, same intent, same keywords, then we make platform-specific decisions for each auction.
Four places where we diverge from your Google strategy.
The only search platform with professional audience data.
Microsoft Ads is the only search platform that lets you layer LinkedIn audience signals onto keyword campaigns. Target by job title, industry, company size, and seniority, directly inside your search campaigns. For franchise operators selling to business buyers, this is targeting Google cannot offer.
- Job title and seniority targeting
- Industry and company size filters
- Layered onto existing keyword campaigns
Your ads where the Microsoft ecosystem lives.
Microsoft Audience Network places native ads across MSN, Outlook, Microsoft Edge, and premium publisher sites. The same remarketing audiences from your search campaigns, served as native placements where your audience reads news and checks email.
- MSN, Outlook, and Edge placements
- Native formats with editorial context
- Retargeting from search campaign audiences
Import the structure. Rebuild the strategy.
We do not copy your Google campaigns and call it done. We import the campaign structure as a starting point, then rebuild bids, audiences, and budget allocation specifically for the Microsoft auction. Different platform, different auction pressure, different strategy.
- Google campaign structure as the foundation
- Microsoft-specific bid recalibration
- LinkedIn audience layers added post-import
Same geo-precision as Google. Less competition.
Location targeting, radius targeting, and local extensions on Microsoft Ads work exactly like Google, but with less competition in every auction. Your Phoenix franchise gets the same geographic precision at a fraction of the cost.
- Radius and zip code targeting
- Call and location extensions
- Unified cross-platform reporting
Every business pours budget into Google. Almost none touch Microsoft.
Most businesses dump their entire paid search budget into Google and never look sideways. That leaves a high-value audience on Bing, Yahoo, and AOL with less competition and lower costs. These are not fringe users, they are Windows default searchers, corporate desktop users, and an older demographic with higher disposable income.
We position Microsoft Ads as a strategic complement to Google. Same intent-based model. Different audience. Lower auction pressure. Better cost efficiency. If you want to maximize every advertising dollar, ignoring Microsoft is leaving money on the table.
Microsoft Ads pair with a broader search strategy.
Google Ads
Google captures the majority of search volume. Microsoft captures the rest at lower cost. Together they cover the full search landscape.
Local Service Ads
Google Guaranteed badges at the top of search results. Combined with Microsoft Ads, you dominate every search engine your audience uses.
Facebook Advertising
Search captures demand. Social creates it. Microsoft Ads plus Meta advertising covers both sides of the funnel.