TITLE Boxing Club
Fill the bag. Fill the studio.
What we
walked into.
TITLE Boxing Club had 150+ locations on a legacy CMS that was slow, broken on mobile, and impossible for franchisees to update. Their Google Ads program was running the same generic "boxing gym near me" campaigns for every location regardless of market size, competition, or demographics. Membership inquiry volume was declining while ad spend was increasing.
What we built.
We migrated the entire franchise network to KynectLocal. Every location got a mobile-first website with class schedules, instructor bios, and membership inquiry forms that actually worked. The migration happened in waves, 20 locations at a time, with zero downtime.
The paid media program was rebuilt from the ground up. We segmented markets by competitive density, built different campaign strategies for mature vs. new locations, and shifted budget from generic awareness to high-intent membership queries. Retargeting sequences hit website visitors with class schedule and trial offer messaging.
Landing pages for Google Ads were rebuilt as dedicated conversion pages. No navigation, no distractions. Headline, social proof, class schedule, and a form. Conversion rates doubled in the first month.
What we shipped.
Mobile-First Platform Migration
Legacy CMS replaced with KynectLocal. Every location rebuilt for speed, mobile usability, and conversion. Class schedules, instructor pages, and trial signup flows that work on every device.
Market-Segmented Ad Strategy
Different campaigns for different markets. New location launches get awareness budgets. Mature locations get high-intent search and retargeting. Nobody runs the same playbook in Manhattan and Tulsa.
Dedicated Conversion Landing Pages
Google Ads traffic hits stripped-down landing pages built for one purpose. No navigation. No blog links. Just the offer, social proof, and a form.
Franchisee Reporting Portal
Every location owner sees their own performance data. Website traffic, ad spend, leads, cost per inquiry. Transparent, automated, no monthly call required.
What happened.
The old website was embarrassing on a phone. CyberMark rebuilt every location in 90 days and our lead volume doubled before we finished celebrating.
