MUTTS Cantina
Pack the patio. Every location. Every weekend.
What we
walked into.
MUTTS Cantina is a dog-friendly restaurant and bar concept. Unique model, hard to explain in a Google Ad. Their previous agency was running generic restaurant ads that ignored the dog park angle entirely. Cost per visit was through the roof, and weekend event bookings were flat despite strong word-of-mouth. The brand story was not translating to digital.
What we built.
We rebuilt the ad strategy from scratch around the lifestyle angle. Dog owners are not searching for restaurants. They are searching for dog parks, dog-friendly patios, and weekend activities with their pets. We built campaigns targeting pet owner audiences and lifestyle intent, not restaurant keywords.
Creative shifted from food photography to experience photography. Dogs on patios. Families at Yappy Hours. Weekend brunch crowds with puppies under the table. The ads stopped looking like every other restaurant and started looking like what MUTTS actually is.
We launched location-specific event campaigns tied to the real calendar. Yappy Hour promotions, adoption events, live music nights. Each location got tailored creative with local event details instead of generic brand awareness.
What we shipped.
Lifestyle-First Ad Strategy
Stopped competing with restaurants. Started competing with dog parks and weekend activities. Audience targeting shifted to pet owners, outdoor enthusiasts, and event seekers.
Experience-Driven Creative
User-generated content and lifestyle photography replaced stock food shots. Every ad showed what it actually feels like to be at MUTTS, not what the menu looks like.
Location-Specific Event Campaigns
Each market runs its own event calendar campaigns. Yappy Hours, adoption days, live music. Automated creative swaps based on each location event schedule.
Cross-Platform Attribution
Connected Meta, Google, and in-store POS data to track the full journey from ad impression to table reservation to average check size.
What happened.
They understood that we are not a restaurant that allows dogs. We are a dog experience that serves food. Once the ads reflected that, everything changed.
