Your new location doesn't exist to search engines yet.
Every new franchise location needs a citation build. We submit your business data to data aggregators, priority directories, and industry platforms so search engines can find and trust your location from the start.
The first 90 days define your local search trajectory.
When a new franchise location opens without a proper citation build, it starts behind. Search engines have no supporting data to validate the business. The location finder on your corporate site is not enough. Customers searching "near me" will find competitors who already have established listings across the directory ecosystem.
A structured citation setup during the pre-launch and launch window gives your new location the foundation it needs to start appearing in local search results quickly and build momentum from there.
The full citation foundation. From day one.
Data Collection & Audit
We gather accurate NAP data, business categories, descriptions, hours, and photos for the new location. If the location is replacing a previous business, we identify and suppress any legacy listings.
Data Aggregator Submissions
Your location data is submitted to all four major data aggregators. This seeds your information into the directory ecosystem and begins the distribution process across hundreds of platforms.
Priority Directory Submissions
We manually submit and verify your location on 40+ priority directories including Google, Apple Maps, Bing, Yelp, Facebook, and industry-specific platforms.
Verification & QA
Every submission is verified for accuracy. We handle phone, email, and postcard verifications across all platforms that require them. Nothing slips through.
Distribution Monitoring
We track aggregator distribution over the first 90 days, catching and correcting any data that does not propagate accurately across the ecosystem.
Five steps from invisible to fully cited.
Collect Clean Data
NAP data, categories, hours, descriptions, photos. We build the source of truth before anything gets submitted.
Kill Legacy Listings
If the address had a previous business, we suppress every old listing. Your new location launches on a clean foundation.
Seed the Aggregators
Data Axle, Foursquare, Neustar Localeze, Factual. Four submissions that cascade into hundreds of directories.
Submit to 40+ Directories
Manual submissions and verifications on every priority directory. Google, Apple Maps, Bing, Yelp, Facebook, and industry-specific platforms.
Monitor for 90 Days
Track propagation, catch errors, correct mismatches. After 90 days the location transitions to ongoing citation management.
Complete the launch toolkit.
Citation Management
After setup, ongoing management keeps your citations accurate as the directory ecosystem evolves.
Google Business Profile
Your GBP is the anchor of your local presence. Set it up right alongside your citation build.
Local SEO Management
Citations are the foundation. Local SEO is the strategy that turns that foundation into rankings.
Before you launch. Read this.
How long does a full citation setup take?
Priority directory submissions are completed within the first 2 weeks. Data aggregator distribution typically takes 4 to 8 weeks to propagate across the full ecosystem. We monitor the rollout for 90 days to ensure accuracy before transitioning to ongoing management.
Can you set up citations for multiple locations at once?
Yes. We regularly handle bulk citation builds for franchise brands launching multiple locations simultaneously. Our process scales efficiently whether you are opening 1 new location or 50.
What if our franchise location is replacing a previous business at the same address?
This is common in franchise real estate. We audit the address for any legacy listings from the previous business, suppress those entries, and build your new location citations on a clean foundation. Skipping this step is one of the most common citation mistakes franchise brands make.
Do I need citation setup if I already have a Google Business Profile?
Yes. Your Google Business Profile is one citation. Search engines evaluate your business information across dozens of directories and data sources. A GBP without supporting citations across the broader ecosystem is leaving local ranking signals on the table.