Your marketing team is stretched. Your websites are suffering.
Managing campaigns, supporting franchisees, coordinating vendors — and now you need someone to update 300 location pages? Our dedicated team handles the website work so yours can focus on running the brand.
Franchise corporate teams are already stretched thin.
Your marketing team is managing campaigns, supporting franchisees, planning events, and coordinating with vendors. Asking them to also manage website content, monitor performance, handle security updates, and launch new location pages is a recipe for things falling through cracks.
Managed services fills the gap. A dedicated CyberMark team that functions as an extension of your marketing department. They know your brand, your system, and your priorities. They handle the website work so your team can focus on the strategy.
Six areas of ongoing franchise website support.
Ongoing content updates
New pages, updated service descriptions, seasonal promotions, blog posts, and location-specific content. Our team handles the updates so yours does not have to.
- Corporate and location-level content
- Seasonal campaigns and promotions
- Same-day turnaround for urgent updates
Performance optimization
Monthly performance audits covering page speed, Core Web Vitals, conversion rates, and user experience. We identify issues and implement fixes proactively.
- Core Web Vitals monitoring
- Conversion rate analysis per location
- Proactive fixes before issues affect visitors
Platform maintenance
Security patches, plugin updates, platform upgrades, and compatibility testing. The behind-the-scenes work that keeps franchise websites running smoothly.
SEO monitoring
Ongoing technical SEO health checks, local search performance tracking, and content optimization recommendations. Your franchise locations stay visible where customers search.
New location launches
When a new franchise location opens, we build and launch their website within your brand system. Configured, tested, and live before opening day.
- Full site setup within your brand system
- Local SEO configuration
- Pre-launch quality assurance
Strategic consultation
Quarterly business reviews with your corporate team. Website performance data, industry trends, competitive analysis, and recommendations for the next quarter.
Real people who know your franchise system.
Not a rotating support queue. A dedicated team assigned to your account who understands your brand, your franchisees, and your business goals.
Account manager
Your single point of contact. Coordinates all work, manages priorities, and ensures nothing falls through the cracks. Knows your franchise system inside and out.
Web developer
Handles technical updates, custom features, integration maintenance, and platform optimization. Dedicated to your account, not a rotating queue.
Content specialist
Creates and updates content across your franchise locations. Writes, edits, and publishes within your brand voice. Understands franchise content at scale.
SEO analyst
Monitors search performance, identifies opportunities, and implements technical and content SEO improvements across every location.
Numbers from real managed service accounts.
Managed services covers the full brandVANTAGE platform.
Design
Ongoing design updates, new templates, and seasonal refreshes managed by our team.
Content
Content creation, updates, and distribution across your franchise locations.
Hosting
Enterprise infrastructure monitored and maintained by our operations team.
Hard questions. Straight answers.
What is the difference between managed services and self-service?
Self-service means your team uses the KynectLocal platform tools (page builder, CMS, content hub) to manage your franchise websites independently. Managed services means our team does that work for you. Most franchise systems use a hybrid, with corporate leveraging our managed services team while franchisees use self-service tools for local content.
How quickly can you turn around update requests?
Standard content updates are completed within 1-2 business days. Urgent updates (broken functionality, incorrect information) are addressed within 4 hours during business hours. We establish SLAs during onboarding based on your franchise system's needs.
Do we get a dedicated team or a rotating support queue?
A dedicated team. Your account manager, developer, content specialist, and SEO analyst know your franchise system, your brand guidelines, and your business goals. You do not explain your situation from scratch every time you reach out.
How do managed services scale as we add locations?
Managed service agreements are structured around the scope of work, not a per-location fee that penalizes growth. As your franchise system grows, we adjust team capacity and workflows. Adding locations is a standard operational process, not a contract renegotiation.