Your franchise advertising. Our team running it.
You did not build a franchise system so you could manage ad campaigns. Hand your franchise advertising to a team that does this every day, for brands like yours, across hundreds of locations.
In-house franchise advertising is harder than it looks.
Running advertising across a franchise system requires platform expertise, creative production, data analysis, brand governance, and franchisee communication. Hiring for all of that is expensive. Managing it alongside everything else is exhausting.
Our managed service gives you a dedicated team of franchise advertising specialists without the overhead of building one internally. Strategy, creative, execution, and optimization. Handled by people who have done this across dozens of franchise brands.
Everything your franchise advertising program needs.
Strategy and planning that never stops
Franchise marketing strategy development, channel mix and budget allocation, audience targeting frameworks, competitive analysis, and quarterly strategic planning sessions. Not a one-time deck. A living plan.
- Franchise marketing strategy development
- Channel mix and budget allocation
- Audience targeting frameworks
- Quarterly strategic planning sessions
Campaign management across every platform
Campaign build and configuration, geo-targeting by location, bid management and optimization, budget pacing and allocation, and new location campaign launches. Every platform. Every location. Every day.
- Campaign build and configuration
- Geo-targeting by location
- Bid management and optimization
- New location campaign launches
Creative production on brand, on time
Ad copy and headline development, display and social ad design, video ad production, landing page design and development, and ongoing creative refresh cycles. All within your brand guidelines.
- Ad copy and headline development
- Display and social ad design
- Video ad production
- Ongoing creative refresh cycles
Reporting that earns trust
CyberMark Client Center access, monthly performance reports, corporate and location-level dashboards, quarterly business reviews, and real-time campaign monitoring. No black boxes.
- CyberMark Client Center access
- Monthly performance reports
- Corporate and location-level dashboards
- Real-time campaign monitoring
Four specialists. One mission.
Account Strategist
Your primary point of contact. Owns the relationship, drives strategy, and ensures your franchise advertising program aligns with business goals. Knows your brand inside and out.
Campaign Manager
Builds, manages, and optimizes your campaigns daily. Platform-certified specialists who handle tactical execution across Google, Meta, YouTube, and every channel in your mix.
Creative Specialist
Designs ad creative, writes copy, and produces video assets. Works within your brand guidelines to create ads that perform while maintaining brand integrity across every location.
Analytics Lead
Configures tracking, builds reports, and surfaces insights that drive optimization decisions. Ensures data accuracy and helps franchise leadership understand what the numbers mean.
Everything connected. Everything covered.
Our Process
See the four-phase process that powers every managed franchise advertising program.
Marketing Playbook
Your managed service includes a living playbook with campaign templates and creative assets.
Landing Pages
Managed landing page optimization and testing included in your advertising program.
Hard questions. Real answers.
What does "fully managed" actually mean?
It means your franchise advertising program is handled end-to-end by our team. Strategy, campaign builds, creative production, daily optimization, reporting, and strategic recommendations. You approve the plan and the creative. We execute everything else. Your internal team stays focused on running the business.
How much involvement does our team need?
Minimal. We need your brand guidelines, approval on strategy and creative, and attendance at monthly performance reviews. Beyond that, our team handles the day-to-day work. Most clients spend less than 4 hours per month on their managed advertising program.
How do you handle franchisee communication?
We adapt to your operating model. For some brands, we communicate directly with franchisees about their local campaigns. For others, we report to corporate and your team handles franchisee communication. The CyberMark Client Center gives both corporate and franchisees self-service access to performance data.
What is the contract structure?
We work on 12-month agreements with quarterly check-ins. Franchise advertising programs need time to ramp up, optimize, and deliver compounding results. Short-term contracts do not give the process room to work. We earn your renewal by delivering measurable ROI.
Can we scale up or down during the contract?
Yes. Adding locations, increasing budgets, and launching new campaigns are standard parts of the relationship. We build programs that flex with your franchise system as it grows. If you need to reduce scope, we work together on a plan that makes sense.