A process built for franchise. Not adapted from something else.
Great franchise advertising is not a one-time setup. It is a continuous cycle of discovery, strategy, execution, and optimization. Our process is designed for the specific complexities of franchise marketing.
Franchise advertising without a process fails.
Launching ads without understanding the business is guessing. Building campaigns without strategy is wasting money. Running campaigns without optimization is leaving performance on the table.
Our process exists because franchise advertising has too many moving parts to wing it. Multiple locations, multiple markets, multiple stakeholders, and a brand reputation that cannot afford mistakes. Every phase of our process addresses a specific challenge in franchise advertising.
What happens at every stage.
Discovery that goes beyond a questionnaire
We dig into your franchise model, brand standards, competitive landscape, historical performance, and growth goals. Stakeholder interviews with corporate and franchisee operators. Not a form. A conversation.
- Brand and competitive audit
- Historical performance analysis
- Franchisee and corporate interviews
- Technology and tracking audit
Strategy tied to franchise economics
Channel mix, audience targeting, budget allocation, creative direction, and measurement framework. All designed around your franchise model, ad fund structure, and unit economics. Not adapted from a DTC playbook.
- Channel strategy and platform selection
- Audience targeting framework
- Budget allocation model
- KPI framework and reporting plan
Execution that launches right the first time
We build every campaign, create every ad, set every targeting parameter, and configure every tracking pixel. Campaigns launch by market with location-specific creative, geo-targeting, and budget controls. Nothing goes live without brand approval.
- Campaign build and configuration
- Ad creative production
- Landing page development
- Brand review and approval process
Optimization that compounds results
Campaigns do not run themselves. Our team monitors performance daily, makes data-driven adjustments weekly, and presents strategic recommendations monthly. This is where your franchise advertising program compounds its advantage.
- Daily performance monitoring
- Weekly bid and budget optimization
- Monthly strategic reviews
- Ongoing creative refresh cycles
Discovery. Strategy. Execution. Optimization.
Discovery (Weeks 1-2)
Understand the business before touching a single ad. We learn what makes your system different and what your locations need to win locally.
Strategy (Weeks 3-4)
Build the plan that connects national goals to local results. A franchise marketing strategy that corporate leadership can stand behind.
Execution (Weeks 5-8)
Launch campaigns built to perform from day one. Live campaigns across your franchise system, built right the first time.
Optimization (Ongoing)
Improve everything, continuously. An advertising program that gets better every month because a team of specialists is dedicated to making it so.
See what each phase produces.
Marketing Strategies
The strategic framework that emerges from our discovery and strategy phases.
Local Advertising
The location-level campaigns we build and manage during execution and optimization.
Managed Service
The full managed service that runs this process for your franchise system end to end.
Hard questions. Real answers.
How long does it take to get campaigns live?
Typically 6 to 8 weeks from kickoff to live campaigns. The discovery and strategy phases take 4 weeks. Campaign build and launch takes another 2 to 4 weeks depending on the number of locations and campaign complexity. We do not rush the foundation to hit an arbitrary deadline.
What does the optimization phase look like day to day?
Our team monitors campaign performance daily, looking at spend pacing, lead quality, cost metrics, and conversion rates. Weekly, we make bid adjustments, budget reallocations, and targeting refinements. Monthly, we present performance reports with strategic recommendations. Quarterly, we conduct deep performance reviews and plan strategic shifts.
How do you handle new location launches within an existing program?
New locations are onboarded through an accelerated version of our process. Since the strategy and campaign framework already exist, we can typically have a new location live within 2 weeks. Grand opening campaigns get their own dedicated launch plan.
Who do we work with on a day-to-day basis?
You get a dedicated account team that includes a strategist, campaign manager, and creative specialist. Your account strategist is your primary point of contact and knows your brand, your franchise model, and your goals. No call center. No rotating reps.
What if we already have campaigns running?
We audit your existing campaigns during discovery, identify what is working and what is not, and transition management without disrupting performance. We have migrated dozens of franchise advertising programs from other agencies and in-house teams.