HAWKs
Children's activity franchise, live on brandVANTAGE.
What we built.
What we
walked into.
HAWKs needed a digital presence that matched the energy and trust requirements of a children's entertainment concept. Franchise locations needed individual pages that parents could rely on — program schedules, age-appropriate descriptions, safety context, and a clear enrollment path. The existing setup was inconsistent across locations and difficult for franchisees to manage without outside help. Parents doing research could not find what they needed quickly enough.
How we solved it.
This was a focused platform implementation. Working within HAWKs brand standards, we built a complete location page system on brandVANTAGE. Every franchisee gets the same starting point: program pages, class schedules, enrollment flows, staff bios, and local SEO infrastructure — all consistent, all brand-governed.
Parent-focused UX drove every layout decision. Schedules are immediately scannable. Safety context is prominent without being buried in legal language. Enrollment takes three steps. The design channels the brand's energy while creating zero friction for the parent doing the research.
Franchisee management tools were built for the reality of owner-operators. Class descriptions, schedules, instructor bios, and seasonal updates manage through a simplified CMS that does not require technical knowledge or an agency support request.
What we shipped.
Parent-First UX
Class schedules, age ranges, safety context, and enrollment links surfaced immediately. Parents find what they need in seconds and complete registration without friction.
Program Page System
Every program gets its own dedicated page — age ranges, curriculum overview, schedule, instructor, and enrollment. Structured for local search and the parent decision process.
Franchisee Self-Management
Seasonal schedule updates, new class additions, instructor bios, and location hours managed through a simplified interface. No support tickets. No wait time.
brandVANTAGE Infrastructure
Full platform deployment with location page templates, SEO foundations, and a unified dashboard for network-wide performance visibility.
